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Social Media Strategy
AI Prompts


Planning your social media strategy shouldn't take hours or guesswork.

These AI prompts for social media strategy will help you brainstorm smarter content, plan ahead, and stay consistent across platforms.

From brand positioning to campaign calendars, these prompts give you a head start. Whether you manage one account or twenty, they’ll help you organize your ideas, clarify your messaging, and keep your content on track.

🧭 1. Strategy Planning & Goal Setting Prompts

Outline a social media strategy for [brand or product].
Set monthly goals for Instagram, LinkedIn, and TikTok.
Define KPIs for a brand awareness campaign.
Create a content mission statement for our social presence.
Suggest OKRs for a B2C social media team.
Write a social strategy for a product launch in [industry].
Prioritize social channels for a startup with a limited budget.
Identify platform-specific goals for [brand].
Summarize a social strategy in 3 bullet points for stakeholders.
Create a checklist for launching a new social account.

📅 2. Content Planning & Calendar Prompts

Build a 30-day content calendar for [platform].
Generate post ideas for each week based on these themes: [list].
Suggest daily content themes (e.g. “Motivation Monday”).
Plan a week of content using the 80/20 rule (value vs. promo).
Suggest 5 monthly campaigns aligned with seasonal trends.
Turn this blog post into 3 social media posts.
Recommend posting frequency for each platform.
Draft captions for a content series about [topic].
Suggest carousel post ideas for Instagram about [theme].
Create a monthly social content tracker template.

🎯 3. Audience Targeting & Persona Prompts

Define 3 social personas for our ideal customer.
Write a description of our target audience for LinkedIn.
Suggest ways to speak differently to Gen Z vs Millennials.
Identify key interests and habits of this audience: [persona].
Create a voice/tone guide for engaging this audience.
Write a DM response template that feels human and on-brand.
Suggest influencer types that align with our audience.
Create copy variations for different audience segments.
Draft a poll or question designed to spark conversation.
Write a short “About us” section for our social bio.

🧪 4. Campaign & Experiment Prompts

Plan a UGC campaign for [product/brand].
Design a hashtag challenge that aligns with our values.
Suggest a giveaway idea that builds engagement.
Create a story campaign for Instagram using 5 slides.
Draft ad copy and creative ideas for a social-first campaign.
Generate A/B test ideas for headlines and CTAs.
Suggest a lead magnet for a paid social campaign.
Plan a campaign around a trending topic or meme.
Write an email to partners or creators announcing the campaign.
Create a short reel or TikTok script to promote [topic].

📈 5. Reporting, Analysis & Optimization Prompts

Summarize the results of this monthly social media report: [data].
Suggest ways to improve reach on low-performing posts.
Identify trends in our audience engagement this quarter.
Draft insights for a stakeholder presentation on campaign results.
Recommend 3 metrics we should track more closely.
Write a performance recap email to share with the team.
Analyze Instagram performance and recommend 2 quick wins.
Turn this data into 3 key takeaways and one next step.
Write a tweet summarizing our top-performing post this month.
Recommend content types based on this engagement report.

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