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PPC
AI Prompts
Pay-per-click advertising doesn’t have to mean pay-per-guess.
These AI prompts for PPC help you plan, write, test, and optimize campaigns across platforms—so you spend smarter and drive better results.
From keyword research and ad copy to A/B testing and reporting, these prompts give you everything you need to manage PPC campaigns more efficiently whether you’re in-house, freelance, or agency-side.
🔍 1. Campaign Planning & Budgeting Prompts
Write a PPC strategy for launching [product/service] in [region].
Set a monthly budget plan for PPC across Google, Bing, and Meta.
Suggest how to split PPC spend between brand and non-brand terms.
Create a launch checklist for a PPC campaign.
Write a brief to align PPC strategy with overall marketing goals.
Estimate cost-per-click based on this keyword list: [keywords].
Generate budget allocation recommendations by platform.
Suggest a phased campaign rollout for [industry].
Write a pitch for why we should run PPC for [campaign goal].
Suggest scenarios where a PPC campaign should be paused.
🧠 2. Keyword Research & Targeting Prompts
Generate a list of long-tail keywords for [product or service].
Find competitor PPC keywords using [competitor domain].
Suggest negative keywords to improve campaign efficiency.
Categorize these keywords into themed ad groups: [list].
Create a keyword match type strategy for high-ROI terms.
Write ad group structure based on these search terms: [input].
Suggest local search keywords for [city] + [product/service].
Identify keywords for each stage of the funnel.
Draft a script to mine keywords from search query reports.
Write a prompt to cluster keywords by intent and CPC.
📝 3. Ad Copy & Extensions Prompts
Write 3 headline variations for a Google Search ad.
Create a description line focused on solving [pain point].
Draft responsive search ad components for [offer].
Write copy that targets [audience] with a clear CTA.
Rewrite this ad to emphasize urgency: “[text]”.
Write sitelink extensions for a law firm PPC campaign.
Create callout extensions for a SaaS product.
Generate structured snippet extensions for [category].
Make this ad more compliant with platform guidelines.
Write a text ad variation for A/B testing.
📊 4. Optimization & A/B Testing Prompts
Suggest 3 ad copy tests based on recent campaign data.
Write optimization suggestions based on these KPIs: [list].
Create a testing roadmap for new landing pages.
Analyze this data and suggest next steps: [metrics].
Generate bidding strategy changes based on CPA trends.
Draft a campaign optimization checklist for weekly reviews.
Suggest new tests to improve conversion rate.
Create rules to automate low-performing keyword pausing.
Write optimization tips for reducing wasted ad spend.
List potential reasons why CTR dropped last week.
📈 5. Reporting, Insights & Client Communication
Summarize campaign performance for a non-technical client.
Write a one-slide summary of campaign growth over time.
Translate this PPC jargon into plain English: [text].
Generate a weekly email update for internal stakeholders.
Draft key takeaways from this performance report: [data].
Write a Slack update on campaign progress and wins.
Create a KPI tracking dashboard outline for PPC reporting.
Summarize top-performing ad groups and why they worked.
Write a blurb for a slide titled 'What We Learned This Month'.
Suggest ways to explain low impressions without sounding defensive.
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